Digital Marketing

We provide regular reports detailing key performance indicators (KPIs) like traffic, conversions, and engagement. We also offer in-depth analysis of your SEO rankings, ad campaign performance, and social media metrics, ensuring transparency throughout.

We specialize in Baidu SEO and SEA, WeChat marketing, Douyin campaigns, Xiaohongshu influencer partnerships, and eCommerce optimization for JD, Tmall, and Pinduoduo. We also leverage platforms like Bilibili for video content marketing.

An ICP license is a permit required to host websites in China. It ensures compliance with local regulations, particularly around content control and censorship. If your business plans to host a website in China, you must have an ICP license.

Key factors include website speed (especially mobile speed), high-quality Chinese language content, user engagement, backlinks from trusted Chinese websites, and the presence of an ICP license. Local hosting can also improve rankings.

The rise of private traffic, social commerce, influencer marketing via KOLs, and short video content (especially on Douyin) are dominating trends. Additionally, the integration of eCommerce into platforms like WeChat and Xiaohongshu is growing fast.

The best way is through a combination of Baidu SEO, paid ads (SEA), and a strong presence on key social media platforms like WeChat, Douyin, and Little Red Book. These platforms offer powerful targeting options and can help you engage directly with Chinese consumers.

Xiaohongshu is ideal for influencer marketing and brand discovery. We help you collaborate with KOLs who align with your brand, create engaging content, and build a presence through organic and paid campaigns to reach a targeted audience.

WeChat offers various ad formats, including Moments ads (similar to Facebook ads), banner ads, and mini-program ads. We develop campaigns that target users based on their behaviors, demographics, and interests to ensure optimal engagement.

Douyin ads range from in-feed videos to branded challenges and collaborations with influencers. We help brands develop engaging video content and influencer partnerships to capture the attention of Douyin’s highly engaged, young audience.

We stay updated by continuously monitoring market trends, attending industry conferences, and conducting research. We also have a team of local experts who are immersed in China’s fast-paced digital landscape, ensuring that our strategies remain cutting-edge.